Every designer, in whichever stream he is proficient in, is bound to explore possibilities. But the greatest advice that a designer for a web page can be given is to make it short and simple. This is perhaps the universal advice given to web designers worldwide. Simplicity is the best way to cater to an audience of all types and making the website less confusing and easy to navigate. Web designing is nothing about art work. It may be about a great idea.
The main points which a designer must keep in mind when he begins to design are the following. Firstly, the user of the site must know what it is all about in a matter of seconds. If the site takes too much time to figure out, the user might just go some where else. Therefore the first and foremost task is to convince the user to stay on in the site.

Scanning the material is the next issue on the task list of the designer. The webpage is not a novel, and this is very important for the designer to understand. Therefore, easy readable tables, banners and pointers must be provided for a bored user, rather than long paragraphs or text body for simple information. The reader must be able to easily filter through what he wants to read.
The usage of fonts is very important for a good web design. Web designers may try to use fancy fonts or small fonts to fit the overall theme of a design idea. But this is a really bad idea. The main objective of a web designer is to get the target audience to read the material on the site, for this the font has to be legible and comfortable for the visitors to read.

The over use of flash is another huge mistake that web designers make. It does make the page look attractive and can help to bring forward a design theme, but it increases the load time of the website and may ultimately end up annoying the user. It can be used if there is practically no other way out or static images can just not serve your purpose.

Jamming your website with music or other kinds of audio such as tutorials and information can be a huge mistake. Most users are averse to loud noise and might immediately switch over to a different site. Thus if an audio track is absolutely necessary for the site, the user must be put in control of pushing the play button for it if he needs it. Otherwise a forced music file can be very annoying.

A good designer must always keep in mind that he should provide allowance for a user to be able to search the whole website and he should be able to explore it as much as he can. Search engines should be located in crucial points of the website and it should be useful for the audience. A design lacking in search engines doesn’t help the site and its popularity.

Another important no-no for a sensible web design is not to allow advertisements to merge with the content of the site. This will definitely reduce the readership, as advertisements only prove to be distractions for the reader and will only increase the click-through rate of the visitor.