Web designing has emerged as a new and very lucrative job opportunity for all artistic minds. If you have a creative way of thinking and you know exactly what to do to attract the crowds with your designs and colours, this might just be the perfect job for you.

A web design has to be catchy to the eye, easy to read and understand and not repulsive to the target audience! It is said that a visitor to a site, forms his or her opinion of the site within nine seconds.

What can be more attractive to the eye than colours? They are not only attractive they may also be helpful in navigation and easy handling of a user of the site. However, what is deceptive about the happy thought of attractive colours is that colours used for web designing do not come in the language we know and describe them in. Thus the red colour cannot simply be put in words, but as #FF0000 , or purple cannot be just that, but instead has to be used as #800080. Thus designing on the web is not that easy after all. For a person to be proficient at his work and execute it with a certain amount of professionalism, he has to educate himself to a certain extent. However, there are other options available to a web designer, he may use the colour type which is specified as a RGB triplet in the hexadecimal format, sometimes these colours can also be used in their common English names, or sometimes a colour box tool is also provided with certain softwares.

However, one thing should be kept in mind, that use of very bright colours, or a very colourful background or colourful text will only make the site look much cluttered. In order to avoid this from happening one must use white space carefully. White space exudes a feeling of spaciousness and neatness. Keeping it simple often does the trick.

Pertaining to this rule, the use of bulky colourful images must also be used sparingly while designing a site. Often heavy colours take a long time to just load. The testing of an audience’s patience is not the aim here. Thus, other kinds of attractive design ideas must be made use of. Tables can be creatively used while designing or attractive icons can also be made use of. The colours must enhance the site and its subject matter. It must not confuse the audience.

The first thing which a designer must do with a project in hand is agree on a colour scheme for the website with his client. The company logo and the colours of the site must be compatible with each other. The logo etc. can be preceded on when the colour scheme is thus decided upon. Usually, five colours are selected to make the job easier. Three colours are used for scheming, one is used for contrasting and another for highlighting. The important part is nailing one particular set of colours which would match your design idea as well as go together with all the five colours. Colours express the mood of the site and its personality, thus the colour scheme itself can be an inspiration for the entire theme of the website, and designers must be on the look out for such inspiration. You might find the perfect fit on a film poster or a baby’s clothes.